Public Relations is a very important aspect of making your start-up into a success story. In this day and age, image is everything. The way you market your brand will influence the way customers will approach and buy the product or service that the start-up offers. The branding of your company does not just help in customer acquisition and retention but also with approaching angel investors, other officials from government institutions etc.
Now there are many reasons why PR is so important for a start-up. There are various strategies that business advisors can implement to build the brand of the start-up. An important aspect of PR is promoting your vision of the company. Many start-ups that fail to do so are pushed under the rug by their competition. With niche start-ups, competition is high and as such if you do not portray an image, media companies will create one for you.
This image will not necessarily be a nice one. It could defame your company. This is why securing that positive PR is integral to the workings of your start-up. This will not be an easy task by any mean. It takes time, dedication and effort. However, you can implement some effective PR strategies to make sure you build the image of your brand according to your needs.
There are many ways to promote and expand the branding for your start-up. Perhaps the easiest, accessible and cheap method is through social media. Social Media is a key tool to promote your brand to a wider audience. It’s free and you can show portray your creative side to your audience. It’s important to get your message out to a wider audience. This is why establishing a social media presence is so important. Being regular with posting, constantly researching for new ideas and content is important. Make sure your social media accounts are aesthetic and pleasing to the eye.
Adopting a colour scheme helps in many cases to make your feed look symmetrical and nice to look at. Looks aside, finding relatable content to share with your audience is one of the most important tasks. Once you tackle social media you can then start looking at other ways to increase brand awareness.
SEO (Search Engine Optimization)
Start-up consultants regularly preach about the importance of SEO. Having a website on search engines such as Google, Safari, Firefox, etc. is not enough to generate traffic onto the website. To maximise the effectiveness of a PR strategy, SEO assessments is a must. A lot of business will come in through the website. As such you must not only optimise the user experience of the website but also make sure that the website is visible in searches. You must optimize the content using keywords, backlinks, blogging etc.
Feedback is so important to improve your brand. Your customers are the best people who can help you understand where you may lack as a start-up. Take the constructive feedback. It’s good to see first-hand how your product may impact your consumer base. Taking leads from that to better your product and at the same time improve your image can only help.
About Devansh Lakhani
Director of Lakhani Financial Services and a Chartered Accountant helps in start-ups funding India from his network of investors. He guides and advises start-ups to scale up by providing efficient sales, marketing, team building, and business management strategies. Being a business plan consultant he has executed fundraising by block deals on the stock exchange and conducted IPOs and right issues on the SME platform to the tune of over Rs. 50 Crore. He is currently working with start-ups from various sectors to help them channelize their business models and investments.